In this article, find out 10 best explainer videos examples from the retail & lifestyle industry.

Every year the retail & lifestyle industry pours in millions of dollars to keep the conversation going and to ensure a consistent brand recall that drives the desired sales.

Explainer videos are now being increasingly used by the best brands for various purposes including making them part of marketing campaigns, launching new products, showcasing their engineering and engaging customers consistently on the social media platform.

Let’s have a look at how some of the best retail and lifestyle brands from around the world are using to explainer videos to achieve their various business objectives

1. Starbucks

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks ‘Tweet-a-coffee’ campaign lets consumers buy coffee for friends and family on Twitter. Tweet-a-Coffee lets you give a $5 gift card to a friend by putting both “@tweetacoffee” and the friend’s handle in a tweet. To market and spread awareness of its campaign.

Starbucks created an animated video showcasing how one can take advantage of the program. This retail animated video displays how someone can gift a Starbucks beverage spontaneously online via twitter.

2. IBM

IBM’s Integration Bus Retail Pack helps retailers who are looking to break down barriers in their business by simplifying their retail IT systems. It provides ready-to-use connectivity and time-saving patterns for retailers seeking cross-channel integration. The pack aims to provide retail-oriented, operational views of data from the point-of-sale devices with back-end applications.

In this simple retail animated video, IBM shares with its target audience how their Bus Retail Pack is designed to make information flow more quickly, reliably, and seamlessly to implement an omnichannel strategy.

3. Sopra Steria

Sopra Steria is a European leader in digital transformation providing one of the most comprehensive portfolios of end to end service offerings on the market like consulting, systems integration and business process services. At Sopra Steria, they use their consultancy skills to help retail companies modernize their front end and back end systems. This retail animated video example showcases how Sopra Steria enables retailers to bring their IT systems up to date, enabling them to access the latest data intelligence easy and quickly from the cloud

With the help of an animation, the video perfectly markets about how Sopra Steria can integrate their systems with ultra-fast modern technology enabling them to make faster-informed decisions.

4. Sensei

Sensei is a scalable, seamless store-wide solution that empowers the stores of the future to be check-out and cash-free. Through an integrated system of cameras and AI algorithms, Sensei enables retail stores able to capture in-store product data and shoppers’ activities, to offer a wealth of analytics. A fascinating video,

Sensei makes use of unique 2D animation to showcase their various services, along with their advantages. The retail animated video example talks about how Sensei can help retailers understand their customers, their preferences and their in-store behavior to provide them with a smooth, check out free shopping experience.

5. LumApps

LumApps is a social, mobile and smart intranet to connect and engage all employees. It leverages Google Cloud technology, including G Suite, to create a central platform for internal communication between employees. This includes resources such as corporate news, social communities, employee directories, and go-to G Suite apps.

With the help of this brilliant animated video, LumApps highlights the key features of their software by giving this piece a more creative look with a storyline and animated characters. Thus, this retail animated video example showcases how LumApps’s software aims to offer a rich experience for everyone in a retail organization, from headquarters to delivery centers to stores.

6. Opengear

A Smart Out-of-band network, by Opengear, is the insurance your retail network infrastructure needs to ensure it doesn’t skip a beat, even in the face of an outage. Retailers need a reliable network in order to ensure business continuity. It helps retailers getting services back online within minutes instead of hours or days. An entertaining and engaging video,

Opengear makes use of this animated video to communicate with retailers their offerings, and in turn boost their online presence. This retail animated video showcases how Opengear’s smart out of band network can lessen security risks and ensure revenue flow.

7. Walmart

Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. An innovative video, Walmart makes use of animation to showcase everything about working at Walmart from hiring, employment, and jobs.

With an engaging storyline, they communicate how the company is impacting the US and global economy by encouraging job creation. A retail animated video example, it showcases how the retail giant is growing to be one of America’s largest corporations.

8. Springboard Retail

Springboard Retail’s cloud POS and Retail Management platform empowers modern retailers to harness data and grow profitably. They aim to build the best POS and Retail Management software in the market to help brands to boost productivity and streamline operations. With the help of an animation, they created a homepage video to engage customers and site visitors about their product.

This retail animated video example talks about how retailers can use software to power sales, manage customers and other functions of the organization.

9. Target

Target Corporation is the eighth-largest retailer in the United States headquartered in Minneapolis. Target Global Supply Chain and Logistics is evolving at an incredible pace and is becoming more intelligent and automated. Using an animated video, Target showcases how they are driving innovation in its supply, thus successfully marketing their brand in the process.

This lively animated video showcases how Target is making use of technology and new systems to ensure the demand of their customers are met and products are delivered on time.

10. IKEA

IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. Shopping in-store is now easier than ever before. With IKEA’s mobile sale tool staff members in the store can help locate and deliver products demanded by customers all within seconds. This, in turn, leads to high customer satisfaction.

The animated retail video showcases how IKEA has made use of animation in a video to communicate their offerings and market their quality services.

Take Actions

At What a Story our team of professional writers, designers and animators will help you create such high-quality explainer videos that can help you generate more leads, boost sales, pitch to investors and create a unique brand value.

Over the years we have successfully delivered hundreds of videos for startups and well as enterprise-level companies like Kellogg’s, Cannon, Standard Chartered Bank, NBD Bank, Uber, ICRISAT and many more.

We can help you create videos for:

• Brand Overview
• Explaining Services & Solutions
• Product Demos
• Showcasing USP
• Campaign videos
• Data Visualization
• Infographics
• Whiteboard animation
• Pricing Videos
• Product Launch

If you are looking to create an explainer video or learn more about how explainer videos can add value to your business reach out to us, we will provide you with a free video strategy that will help you understand your ROI and convince your stakeholders of the effective impact and returns of explainer videos.