Every business looking for a production of new explainer videos for their upcoming project. But you must have questions like, What to choose? and how much you should invest?
Usually, the video cost depends on the Duration, Complexity and Style of the video.
For the duration, we suggest you keep 30 sec to 90 sec bcoz this is the exact duration where viewers give attention.
For Complexity, It depends on your idea/product/industry. Make sure your video partner understands your business very well otherwise you end with a non-explanatory video.
So now the question is what type of video you may choose? Here are the major and popular explainer video styles to look out:
- 2D Character Animation
- 2D Motion Graphics (Infographics) Animation
- 2.5D Animation
- 3D Animation
- Whiteboard Animation
- Typography Animation
- ScreenCast Animation
- Stop Motion Animation
- Live-Action video with Animation
- Stock Footage’s Explainer Video
2D Character Animation
One of the most popular and broadly used techniques. These videos perfectly fit in low budget, easy to make and an ideal form of content for people to share. So it has the first place in the explainer video industry.
Budget: starting $2500 to $5000
2D Motion Graphics (Infographics) Animation
We think that motion graphics are designed to be both entertainment, communication and marketing content. This style helps to explain a complicated product or service, bring trust and buzz to their brand. In other words, graphics are used to show how that product or service works and how the customer can benefit from it. Additionally, 2D motion graphics animation videos look fresh, colorful and dynamic.
Budget: starting $2000 to $5000
2.5D Animation Style
2.5D is the combination of 3D objects and 2D images in the same platform to make the video more appealing. It’s like looking to cutouts moving in a 3D-like space, even when all of the elements are designed in 2D. This is a great alternative for companies with a limited budget that want to look top-notch but can’t afford the price that comes with 3D techniques.
Budget: $3000 to $10K
3D definitely time consuming and expensive. But for sure this type of video stands out from the rest of the 2D demo videos. Expensive but endless possibilities. You should consider that production times tend to be longer, simply because any changes or adjustments take more effort than with the other styles.
Budget:$10K to 30K
Whiteboard explainer video style
Most famous and preferred video type especially in startup and business networks. The whole idea is drawing sequential images and text in a whiteboard matching the voice over and explaining the whole concept. This is an alternative of 2d and infographics animation.
Budget: $1500 to $5K
Typography explainer video style
Words speak a lot. The idea of this style is to deliver a message through words. Typography is the preferred mode of sharing inspiring text in a sequential way. If the proper fonts are used, the video can use the right format to underline certain passages and make them stick in your audience’s memory.
Budget: $1000 to $5000
Screencast Type of Explainer Video
A screencast is the digital recording of a screen capture containing audio narration. Sometimes manually animate your product UI. This is the way video for featuring your software product and impress your audience before they signups. If your product is a complex software or platform, you can benefit from this style to showcase how it works.
Budget: $2500 to $8000
Stop Motion Animation
If you want a unique and artistic explainer video, then you may try Stop Motion Style. It’s a style where we use objects or clay and modify them in the physical world and take pictures of each modification. While playing all the pictures in a sequence, this will create the illusion of animated graphics. With modern technology, this can be simulated with 2D or the 3D animated environment. It’s pricy but make a great impression on viewers. Best Suitable for B2C companies.!!
Budget: $4k to $20k
Live-Action Explainer Video
Live-action is nothing but a live video which recorded using a video camera with actual people. It needs a perfect setup like crew, actors, editors, production process, etc. It’s a good choice for companies seeking to build a personal relationship between them and potential customers by showing real people in real scenes. The combination of live video with graphic components offer great benefits. You can be personal and build trust with the live-action part, while also entertaining and illustrative with the animation part.
Budget:$5K to $50K
Stock Footage’s Explainer Video
An affordable version of live shoot video!!
The videographers sitting around the world record the videos and sell online. You need to find one and buy it! Whereas a custom live shoot requires $$$$ for a single scene, you may get similar scenes for $80 or less. If you use them properly, then the result will be fantastic. This style is becoming popular because it’s affordable, convincing, real and looks very grand.
Budget: $2500 to $10000
Hopefully, this article will help you to decide the best style for your video. If you have any question regarding this, feel free to ask us. We love to see your video!!