20 Best SaaS Explainer Videos Examples 2019

Anish Verma
Anish Verma
Writer and WordPress blogger at What a Story.
20 Best SaaS Explainer Videos Examples 2019
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

In this article, take a look at 20 best SaaS explainer videos examples trending in 2019

You know that a picture tells a thousand words.

A video, on the other hand, can tell the entire story of your company, explain your service and generate leads from all nooks and corners.

If you’re looking to make a video that grabs the attention of your audience, engages them through its entire length and can be made in a timely and cost-effective manner, a 2D animated explainer video is the best option for you.

Let us look at some of the best examples that demonstrate how explainer videos are becoming the fastest way to get prospects to care about your software

1. What is Dropbox?

This is a great example of how Dropbox uses an explainer video to give an overview of its features. Using a minimal line stroke-based style combined with monochromatic brand colors give the video a clean look, drive a greater brand recall and help the audience across various industries visualize the various way in which they can use Dropbox.

2. AutoDraw

With a simple minimal visual style, this video is a great example of how to bring out the theme of your product through the visual theme of the video. In this case, the product is targeted at general people who want to figure out easy ways to draw using a phone. This video does a great job of communicating its message by presenting a straight forward view to the user and demonstrating the functionality of the product.

3. What is Hootsuite?

Colorful illustrations combined with dynamic transitions enable this video to communicate a plethora of information and demonstrate several functionalities in an extremely engaging manner. If you are looking to explain the UI of your product without actually utilizing any screenshots this is a great reference video for you.

4. Pipedrive

Another great example of demonstrating your UI across devices without actually showcasing screenshots, this video does an amazing job at explaining the functionalities of Pipedrive and establishing its context with the people using it.

5. Param.Ai

Utilizing flat icons combine with a text on screen driven visual style this video does a great job at breaking down complex pieces of information and simplifying it for the audience.

6. Reltio

This video is a great reference at how you can combine user personas from the real world with 2D animation to demonstrate how they can use your product and how it helps them solve the challenges and problems utilizing your solution.

7. SiteSearch 360

Sleek character design, kinetic typography, and dynamic UI projection is what makes the video a great holistic example to communicate the info about your product and demonstrate how users can work around with it.

8. SaaS Manager

An example of a character-driven story this video does a great job at explaining the various problems and challenges faced by the users and how the product comes into the picture to solve them for the users.

9. Beezer

With a metaphorical story-based approach this video uses the brand mascot engagingly to drive home the point about how marketing managers and business owners create and launch their own Mobile App on all mobile devices.

10. StoryChief

A visually rich character design, gradient color scheme and a dynamic interplay between the UI and the everyday world of the user make this video one of the best references to for SaaS videos.

11. ViGlobal

If you’re looking for a video that communicates your message in an education, informative and simplistic manner a whiteboard animation style is one of the best options to go ahead with. This is a great example of how an employee retention software used a whiteboard animation style to demonstrate the features, benefits, and USP using whiteboard animation.

12. Patient Pop

Have an online tool for a specific industry? Want to reach out to your target audience, deliver your message and start generating leads? This video is a great example of how a healthcare practice company developed a successful explainer video to demonstrate the UI of their online tool to its stakeholders.

13. Tickera

Tickera is a WordPress event ticketing system that allows you to sell event tickets on your website and deliver to buyers digitally, without having to give any cut to third parties. There are more than 20 built-in payment gateways plus all WooCommerce gateways. If you have a similar product and are looking for a unique 3D style animated video to demonstrate its value points, this video is a great reference for you.

14. HireVue

Like HireVue if you have people driven SaaS solution and you’re looking for an explainer video that showcases the interaction of humans with the technology you can make a video that combine stock video footage with minimal animation layovers. Videos like these can be targeted towards specific markets and become greatly relatable for the target audience.

15. PerformaYard

To boost their marketing and sales performance PerformaYard used this video that uses a simple animation style combined with demo of their user interface. This kind of visual style becomes greatly helpful to set up the problem and then give a demo of your solution to showcase how it solves them.

16. Asana

Asana uses this video to project how easy it is to user their solution by giving them a demo tour of the product and helping audience learn more about things like product basics, team collaboration and project tasks.

17. Panoramag

This video uses a video game design style and sound design to set up the challenges, tasks and features of the solution. Whilst being engaging, funny and extremely relatable this video does a great job of communicating various possibilities of using the solution for the target audience.

18. CrazyEgg

Want to get your audience hooked onto your video set up the expectation of your audience upfront like how CrazyEgg does in this video. Slightly exaggerated character design makes room for humour and can help deliver complicated information in an engaging manner.

19. Wundermailing

This explainer video for the WundermailingSaaS solution explains how easy it is for marketing professionals to leverage the heavy-hitting competitive advantage of data science in their marketing activities. Using flat icon style and simple character design this video explains all the features of the Wundermailing automation software.

20. Kareo

This video demonstrates the features of Kareo’s practice management software and helps the audience to understand how easy it is to use and how it can streamline the way they work.


These videos have proved to be an effective tool for the brands to explain and educate software applications with the utmost effectiveness, driving audiences to try out their product instantly. 

You can too drive your target customers to try out your product by giving them the opportunity to take an educated decision.  It can all be done with a simple explainer video that narrates your brand story, demonstrates the working of your software, highlights its user interface and inspires the audience to align with the call to action.

At What a Story our team of professional writers, designers and animators will help you create such high-quality explainer videos that can help you generate more leads, boost sales, pitch to investors and create a unique brand value.

Over the years we have successfully delivered hundreds of videos for startups and well as enterprise-level companies like Kellogg’s, Cannon, Standard Chartered Bank, NBD Bank, Uber, ICRISAT and many more.

We can help you create videos for:

  • Brand Overview
  • Explaining Services & Solutions
  • Product Demos
  • Showcasing USP
  • Campaign videos
  • Data Visualization
  • Infographics
  • Whiteboard animation
  • Pricing Videos
  • Product Launch

If you are looking to create an explainer video or learn more about how explainer videos can add value to your business reach out to us, we will provide you with a free video strategy that will help you understand your ROI and convince your stakeholders of the effective impact and returns of explainer videos.

10 Awesome Explainer Video Examples from Travel Industry

Don’t forget to share this post!

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Our Awards & News

Jan 29, 2020

Everest Base Camp - Video Partnership with What a Story

It’s not the mountain we conquer, but ourselves. We wave our flag on Base Camp of Mount Everest.

We would like to extend warm and sincere thanks to all the members of the team who successfully participated in this extraordinary and remarkable event. We heartily thanks to Praveen Agarwal , Satyarup Siddhanta and all other beloved travelers who unfurl our flag on top of the world.

Jan 29, 2020

Goodfirms Listed our company as one of the top animation production companies of 2019 !!

Why don't you get this Free Ebook before you leave?

The year 2020 is all so much about Video Marketing but you cannot just create something arbitrary. Your video needs to focus on the right content, cater to the right segment of the audience and evoke the right response. All in all, your video needs to tell the right story to the right people.