In this article, encounter 8 best app explainer videos examples and know of its importance that why to use them in showcasing the features of your application.

In today’s world, each digital need or want has dozens of application alternative solving the same problem. Needless to say, the mobile application industry is one of the most fiercely competitive industries out there. Every app developer has to work excruciatingly hard to provide the highest level of ease of working, brilliant design and functionality points for the user.

But after having done all that it is just as important to showcase it to the customers, draw their attention and making them download it and give it a try. And this is where explainer videos are hitting the home run and leveling the playing field. Given their cost-effective nature explainer videos are being used by both the giants as well as the small start-ups and becoming an important tool to launch an app into the market.

Let’s take a look at some of the best overview videos on mobile applications

1. Traveloka Mobile Application (Tourism)

Traveloka’s mobile application makes booking a flight a complete breeze. It offers special discounts to members, various payment options and 24/7 local support. Pay for your flight tickets and hotel bookings through secure, various payment methods including credit cards and bank transfers. Their travel application offers you the cheapest flights and lowest prices of hotel rooms with no booking fees or hidden charges involved.

This animated video example shows how the Traveloka application allows you to easily book flights and hotels with the help of notifications on your phone.

2. Smartiply Mobile Application (IT/IoT)

Smartiply, Inc. is a startup mobile technology company headquartered in New Jersey, U.S.A. Their mobile solution combines bandwidth from multiple devices and networks to give you a boosted, reliable, and secure internet speed over the internet. This allows you to powerfully stream videos, browse the internet and social media with complete security. The platform leverages multiple connections to boost speeds to provide on the go connectivity and value-added services with their gateway.

This animated video example showcases how the Smartiply application works to multiple your internet speed and connectivity.

3. Lemonade Mobile Application (Insurance)

Lemonade is an online firm that allows you to buy their insurance products through an app on your phone. The company uses artificial intelligence and chatbots to deliver insurance policies and handle claims for its users on desktop and mobile (through its iOS and Android applications). The mobile application by Lemonade aims to replace brokers and paperwork traditionally associated with the process. Once you sign up, the user has to answer a few questions after which their chatbots craft a personalized policy for the user.

A fascinating example, this animated video showcases how the model and mobile application works to help its users get insured anytime, anywhere.

4. Now Health International Mobile Application (Healthcare)

Now Health International is an international private medical insurance (IPMI) provider with its company headquarters in Hong Kong. A global medical insurance company, with the use of technology and their mobile application members, can now access their network of hospitals and clinics through their app using the Find a Provider service, which is available for Android. It lets you search for medical providers based on geographical location or specialty. The Now Health app also lets you submit a reimbursement claim in just a few simple touches, with their easy step-by-step Claim Form.

An animated video example, this video showcases the various advantages and features of the Now Health International application.

5. Node Mobile Application (Marketing)

Node, a new and innovative marketing platform, that serves as a meeting point for verified influencers and businesses for promotional purposes. The mobile app helps retail and restaurant businesses to connect with micro-influencers to carry out successful collaborations and social media campaigns. The easy-to-use platform allows influencers to take advantage of discovering new restaurants, all the while promoting these brands.

This explainer animated video showcases how the Node application operates for businesses to attract influencers to promote their brand.

6. Parkway Bank Mobile Application (Banking)

Parkway Bank and Trust Company of Harwood Heights, Illinois is a full-service bank that accepts deposits, provides loans and other services for the public. Their mobile application is secure, fast and reliable, that allows its members to manage a number of banking tasks wherever they are. These include checking account balances, recent transactions, account activity, and history, pay bills or even initiate transfers between accounts and banks. The application also allows its users to deposit a check through the mobile application that allows them to save time and money.

The mobile app explainer video talks about the advantages and features of using the Parkway Bank application.

7. CrimeChat Mobile Application (Safety & Security)

Crime Chat is a free mobile application that updates its users about crimes that have taken place in neighboring areas. The application allows you to chat with neighbors, friends, and family to keep them in the loop and constantly check in on them. It also features an SOS button, which allows you to notify your SOS contacts with just one click if you are ever in trouble. One registered on the app, you can follow newsfeed and posts most relevant to you about your neighborhood, to Stay informed about crimes happening near you.

The animated video example gives an overview of how the Crime Chat mobile application operates to keep you and your community safe.

8. Zebpay Mobile Application (Cryptocurrency)

Zebpay is a secure cryptocurrency exchange application that enables users to buy and sell Bitcoin, Ethereum, Ripple, EOS, and many other cryptocurrencies. With a clean and intuitive user face, one can trade cryptocurrencies 131vcountries without any trading fees. The exchange application offers a seamless mobile trading experience on the go with high security and privacy features.

The animated video gives an overview of the Zebpay mobile application, showcasing its advanced trading features.

Take Actions

These videos have proved to be an effective tool for the brands to explain and educate about app functions & features with the utmost effectiveness, driving audiences to try out their product instantly. 

You can too drive your target customers to try out your product by giving them the opportunity to take an educated decision.  It can all be done with a simple explainer video that narrates your brand story, demonstrates how your app works, highlights its features and inspires the audience to align with the call to action.

At What a Story our team of professional writers, designers and animators will help you create such high-quality explainer videos that can help you generate more leads, boost sales, pitch to investors and create a unique brand value.

Over the years we have successfully delivered hundreds of videos for startups and well as enterprise-level companies like Kellogg’s, Cannon, Standard Chartered Bank, NBD Bank, Uber, ICRISAT and many more.

We can help you create videos for:

• Brand Overview
• Explaining Services & Solutions
• Product Demos
• Showcasing USP
• Campaign videos
• Data Visualization
• Infographics
• Whiteboard animation
• Pricing Videos
• Product Launch

If you are looking to create an explainer video or learn more about how explainer videos can add value to your business reach out to us, we will provide you with a free video strategy that will help you understand your ROI and convince your stakeholders of the effective impact and returns of explainer videos.

Best of Luck!!