An explainer video (also known as a homepage video, overview video or conversion video) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. Most explainer videos cover four key points: the problem, the solution, the features and benefits, and how the solution works.
When and how should I use an explainer video?
Explainer videos are typically used towards the top of the funnel (consideration phase). They’re most useful when a potential customer is aware of their problem/need and starting to look at potential solutions. Places to put your explainer video: homepages, product or service pages, newsletters, trade shows, and sales meetings.
What are some characteristics of a great explainer video?
How we will create your explainer video
It all starts with discovery – understanding the company, product, service or subject we’re trying to explain. Once we have a good handle on things, we meet as a team (that’s right, the whole team), to brainstorm creative ways to present and explain the content. This involves throwing out plenty of ideas, good and bad, before landing on a couple to refine and ultimately pitch. Sometimes we’ll use a framework, like a metaphor or use case, to explain what you do. In other cases, it will be a unique visual approach that drives the message home.
A good explainer video concept needs to balance creative and strategy. The creative is required to engage the viewer and give them a reason to care about watching your video. The strategy is required to ensure you deliver a message that resonates with your viewers and motivates them to take the desired action.
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They produced great explainer videos for our company. They impress us with the creativity and dedication they showed during each project. No matter how tense a hangout meeting or chat is, they made sure everyone ended up with a smile.
The results exceeded my expectations. What a Story delivered on all of their promises. They were skilled, collaborative, and time-oriented. The team remained professional throughout the project. The positive experience will positively lead to future collaborations.
We knew nothing about them and they had none big client names initially, but they were great. With never say die attitude, they are very optimistic and good at what they do. Working with these guys, really make things happen!!
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