In this article, we will highlight the importance of explainer videos in the healthcare industry and illustrate the statement through the 10 best examples utilized in the health industry
The majority of the communication in the healthcare business is about educating the stakeholder and informing him thoroughly about the product, service or organization under consideration. This at times calls for elaborating each and every point in great detail and ensuring that no doubt is left in the mind of the audience. But this brings the challenge of the attention span, where the longer the message the greater the probability of losing the audience along the way.
So what are the successful healthcare companies doing to deliver their message in a detailed and yet engaging manner?
Yes, you guessed it right. They are using explainer videos- a combination of pleasing designs, soothing voice-over, and a detailed narrative, that is turning out to be like a magic people helping healthcare businesses to take their message successfully to their stakeholders.
Let’s have a look at some of the brilliant examples of how explainers videos are being used in the healthcare industry.
1. SingleCare (Online Healthcare)
SingleCare is a well-established marketplace of trusted doctors that enables consumers to make smart decisions about their healthcare. It partners with the best providers to offer unmatched healthcare pricing options and a better experience altogether.
This explainer video demonstrates how SingleCare is a smart and affordable solution.
2. Nursy Healthcare (Online Healthcare System)
Nursy is a personal healthcare assistant based on the latest SAP technology on the HANA Cloud Platform. It provides high-class medical treatment-related services such as activity reminder, fall detection, treatment information, medical history, medical readings, and the patient schedule.
This animated 2d video explains how Nursy’s backend component enables a doctor to manage the patient´s data.
3. Werlabs Medical (Online Heath Testing)
Werlabs is a medical technology company that offers health analysis services using blood testing. Werlabs offers private blood tests at clinics and home tests nationwide in the UK.
This medical 2d explainer video aims to give users information on how to take control of their health using Werlabs’ services.
4. Paladina Healthcare (Personal Healthcare)
Paladina healthcare is a company that offers a diverse range of medical and healthcare services to patients throughout the United States and abroad. It combines increased physician access with an advanced data-driven approach to deliver precise results for its customers.
The personal healthcare service explainer video showcases how Paladina Health is extremely cost-effective and saves a lot of time and lives!
5. FeverFrida Healthcare (Smart Medical Device)
FeverFrida is a cool innovative product designed to monitor a toddler’s health remotely, providing parents with real-time updates so that they can tend to their babies whenever required. It is a tiny monitor that can be attached to the baby’s belly which measures the baby’s temperature and reports it to the parent phone via an app. He or she can then track the child’s temperature on their mobile phone along with producing this data for their pediatrician.
This animated 2d video easily explains the entire process, in an accurate manner.
6. You Plus Relief (Product Promotion)
You Plus Relief is a powerful pain relief solution that is designed to provide instant relief by targeting inflammation and increased blood flow. It’s vanishing scent and zero toxins make it perfect for frequent use over extended periods of time. The product is packed with 30 plus ingredients which work together to provide remarkable results.
This animated explainer video depicts how cream is your best solution for body pain.
7. Ipsen Medical (Brand Promotion)
Ipsen is a global specialty-driven biopharmaceutical group focused on innovation and Specialty Care. It develops innovative medicines in three key therapeutic areas – Oncology, Neurosciences, and Rare Diseases and also has a well-established Consumer Healthcare business.
This 2d animated video gives a simple walkthrough of the medical business, promoting its services and its product efficacy in the market.
8. SiezSafe Medical (Health Monitoring)
Seizsafe is a non-intrusive integrated system to monitor epilepsy patients at night-time. As it detects any seizures, it generates real-time alerts for the patients’ relatives or caregivers, along with producing useful information for improving or correcting medical treatments.
This medical 2d video animation explains how SiezSafe is the ultimate system to keep track of your loved ones.
9. MapMyDoctor (Medical service)
MapMyDoctor provides personalized mobile Health solutions in real-time, for Emergencies and seamlessly connects patients with nearest doctors or hospital. It provides services for Pre. & Post. hospital care, paramedic services. It also helps schedule doctor’s appointments maintain medical records, healthcare blogs, and medical news.
This 2d animated explainer video shows how easily an innovative disruption can be explained to any kind of target audience.
10. Doctors Best (Medical Supplements)
Doctor’s Best combination of CoQ10, L-Carnitine, and buffered chelated Magnesium is a unique blend of nutrients that supports energy, muscle mass, and muscle recovery. This convenient combination is designed to help support your high-intensity workouts and optimize physical performance.
This 2d explainer video uses effective storytelling to educate audiences about its variety of use cases and endless possibilities.
So now you have got a pretty good idea on what’s out there in the market and what needs to be done in order to gain traction for your healthcare product or service. You need to keep in mind your target audience and really focus on developing an informative video that tackles all the challenges, pain points and problems your customers face.
Once you’ve given all that detailed thought, you can start working on a video brief for an explainer video for your healthcare product or service. This brief will contain all the touchpoints that the explainer video will need to delve with in order to make an impact on your healthcare customers.
At What a Story our team of professional writers, designers and animators will help you create such high-quality explainer videos that can help you generate more leads, boost sales, pitch to investors and create a unique brand value.
Over the years we have successfully delivered hundreds of videos for startups and well as enterprise-level companies like Kellogg’s, Cannon, Standard Chartered Bank, NBD Bank, Uber, ICRISAT and many more.
We can help you create videos for:
- Brand Overview
- Explaining Services & Solutions
- Product Demos
- Showcasing USP
- Campaign videos
- Data Visualization
- Whiteboard animation
- Pricing Videos
- Product Launch
If you are looking to create an explainer video or learn more about how explainer videos can add value to your business reach out to us, we will provide you with a free video strategy that will help you understand your ROI and convince your stakeholders of the effective impact and returns of explainer videos.