1 Explainer Video
For 22 Franchises
Case Study: GenericPlus
GenericPlus is a company that sells affordable medicines at unmatched quality and prices. They are a company made for all income groups with the belief that every citizen has the right to access quality medicines and livea dignified life.
Their Problems
The “Generic Medicine” concept was old but due to lack of awareness, there are very few service providers and buyers. The market had unexplored potential and this is where GenericPlus entered the market.
They started a Franchise based business model but it was hard to convince people to take up a Generic Medicine franchise and consumers to buy them.
Their Goals
1: Aware Consumers
Their goal was to introduce Generic Medicines to the layman in a very simple yet effective manner where they could engage and educate people about the ways to replace expensive medicines with Generic Medicine.
2: Get Franchise Partners
Parallelly, they also wanted to
attract the newcomers who want to start their own businesses and explain to them the benefits of having a Generic Medicine franchise
Our Solution
An extremely noble and thoughtful brand needed a brand introduction. So we have created this explainer video:
A good story,
which covered all the
required points.
Detailed storyboard and graphics
according to the brand image
English and Kannada
Voice recording for
local and national reach.
A good story,
which covered all the
required points.
Detailed storyboard and graphics
according to the brand image
English and Kannada
Voice recording for
local and national reach.
Smooth animation,
giving life to the graphics.
Smooth animation,
giving life to the graphics.
Combination of
good music & sfx.
Results
From being an idea in its inception stage, the company has now become a brand with 22 medical branches in Belgaum. Their growth has been touching the skies ever since and they’ve become a big player in the market with numerous queries.
Numbers driving you towards the
- Started 22 franchises within a span of two months.
- Increased queries by 30% within the first month
- 80% of website visitors watch the video and spend time on the website.
As result, the Website drop rate decreased from 80% to 40%. - Generated a lot of trust and credibility.
- All of the above things help develop great SEO.
- ‘Watch Video’ button is among the hot areas as per the heatmap.
We’re driving in all these great looking numbers through continuous efforts on Email marketing, Press releases, and meeting the individuals.
Words from the founder
I never thought a video can get us this much result. Me and my team is so happy working with What a Story. They’ve been able to address challenges with a fresh approach, and they’re dedicated to supporting our business. Their team consistently makes us feel like a valued partner and so we are working on complete branding project with them.
I’d high recomment them to anyone who is looking for video work.
Mahesh Jadhav
Public Hero and Speaker at TEDx
Founder of Generic Plus
