1 Explainer Video

For 22 Franchises

Case Study: GenericPlus

GenericPlus is a company that sells affordable medicines at unmatched quality and prices. They are a company made for all income groups with the belief that every citizen has the right to access quality medicines and livea dignified life.

Their Problems

The “Generic Medicine” concept was old but due to lack of awareness, there  are very few service providers and buyers. The market had unexplored potential and this is where GenericPlus entered the market.

They started a Franchise based business model but it was hard to convince  people to take up a Generic Medicine franchise and consumers to buy them.

Their Goals

1: Aware Consumers

Their goal was to introduce Generic Medicines to the layman in a very simple yet effective manner where they could engage and educate people about the ways to replace expensive medicines with Generic Medicine.

2: Get Franchise Partners

Parallelly, they also wanted to
attract the newcomers who want to start their own businesses and explain to them the benefits of having a Generic Medicine franchise

Our Solution

An extremely noble and thoughtful brand needed a brand introduction. So we have created this explainer video:

A good story,
which covered all the
required points.

Detailed storyboard and graphics
according to the brand image

English and Kannada
Voice recording for
local and national reach.

A good story,
which covered all the
required points.

Detailed storyboard and graphics
according to the brand image

English and Kannada
Voice recording for
local and national reach.

Smooth animation,
giving life to the graphics.

Smooth animation,
giving life to the graphics.

Combination of
good music & sfx.

Results

From being an idea in its inception stage, the company has now become a brand with 22 medical branches in Belgaum. Their growth has been touching the skies ever since and they’ve become a big player in the market with numerous queries.

Numbers driving you towards the

  • Started 22 franchises within a span of two months.
  • Increased queries by 30% within the first month
  • 80% of website visitors watch the video and spend time on the website.
    As result, the Website drop rate decreased from 80% to 40%.
  • Generated a lot of trust and credibility.
  • All of the above things help develop great SEO.
  • ‘Watch Video’ button is among the hot areas as per the heatmap.

We’re driving in all these great looking numbers through continuous efforts on Email marketing, Press releases, and meeting the individuals.

Words from the founder

I never thought a video can get us this much result. Me and my team is so happy working with What a Story. They’ve been able to address challenges with a fresh approach, and they’re dedicated to supporting our business. Their team consistently makes us feel like a valued partner and so we are working on complete branding project with them.
I’d high recomment them to anyone who is looking for video work.

Mahesh Jadhav
Public Hero and Speaker at TEDx
Founder of Generic Plus

Good businesses need
Great Videos!

Let's make your story count!

Send us an email

hello@whatastory.in

Call / Whatsapp us

+91 9536 933 993

Our Awards & News

News
Jan 29, 2020

Everest Base Camp - Video Partnership with What a Story

It’s not the mountain we conquer, but ourselves. We wave our flag on Base Camp of Mount Everest.

We would like to extend warm and sincere thanks to all the members of the team who successfully participated in this extraordinary and remarkable event. We heartily thanks to Praveen Agarwal , Satyarup Siddhanta and all other beloved travelers who unfurl our flag on top of the world.

News
Jan 29, 2020

Goodfirms Listed our company as one of the top animation production companies of 2019 !!

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The year 2020 is all so much about Video Marketing but you cannot just create something arbitrary. Your video needs to focus on the right content, cater to the right segment of the audience and evoke the right response. All in all, your video needs to tell the right story to the right people.