How Successful Businesses Are Storytelling ?

Vikas Tiwari
Vikas Tiwari
How Successful Businesses Are Storytelling
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

In this article, find out how successful businesses are storytelling using explainer videos.

What makes a business truly unique is the way they tell their story to their customers and stakeholders. This can not only help you stand out in the market but also help foster a positive & long term relationship with your customers.

In the digital world, we live in the most cost-effective & impactful way to tell your story and make it reach far and wide is through a short animated explainer video. The best brands in the world like Apple, Google, AirBnB, Uber, Western Union all understand the impact of an explainer video and use it effectively to tell their story.

Why is an animated video better than any other type of video?

1. It’s universal: An animated video reaches far and wide because it has a universal language. People around the world get it and can easily relate to the characters and emotions in the video.

2. It’s cost-effective: For the amount of detail and elaboration an explainer video can cover and communicate in a given duration, it is much cheaper than any other video that depends upon a lot of external factors and costs associated with it.

3. It’s impactful: An explainer video makes use of brand-colors and elements in a much more elaborate fashion than any other video. This helps drive a strong cognitive impact and helps greatly for brand-retention.

Let’s have a look at some of the best business overview explainer video examples

1. Slideworx

Slideworx is a full-service software company that specializes in digital storytelling and strategic data integrated with customers in accordance with best practices. Their software platforms help Global 2000 companies to better serve their customers with the help of market intelligence.

This animated business overview video example focuses on how the brand SLideworx caters to companies worldwide and why employees should join their team. 


MUJI is a Japanese retailer that sell a wide range of generic products, including apparel & home goods. Founded in 1980 MUJI is known for its low-cost manufacturing processes and their designs that focus on minimal aesthetics. The company emphasis on recycling and reduction of waste to create low-cost good quality products.

This minimalist animated business overview video illustrates the number of products MUJI has to offer with simple, clean and minimal animation.

3. Pointer Brand Protection

Pointer Brand Protection is committed to protecting brands of all sizes from a variety of online crimes. With the help of their advanced software and expertise, they target counterfeits and intellectual property (IP) infringements across all industries, to protect brands. The company aims to creativity and innovation protect by fighting piracy and other IP infringements online.

This overview video example is used to explain and reflect Pointer Brand Protection’s mission and services.

4. Walker Modular

The Walker Modular manufactures modular bathroom and kitchen pods in the UK. They are the leading manufacturer of Bathroom Pods in Great Britain and have a solution tailored for all your needs. From five-star hotels and hospitals to prisons, nursing homes and student accommodation, they have designed and built bathroom pods for every environment.

This explainer video creates a graphical representation of the Walker Modular company clear, which gives us an overview of the company.

5. NurKom Promotions

NurKom Promotions helps companies and brands with their promotional activities to help them stand out from their competition. Their services include creative logo designs, business card designs, production of business banners, sales scripts and much more. Their aim is to help brands promote their products and services effectively, in an eye-catching manner.

This business overview video example represents how NurKom Promotions can assist companies in creating extraordinary marketing strategies.


MDSL provides cost management software solutions and services focused on telecoms and market data. Founded in 1995, the company partners with businesses worldwide to deliver visibility and control over recurring technology expenses, efficiency, and to bring down costs across the entire organization.

Through this animated video, they demonstrate how an MDSL solution can centralize your technology environment, automate processes, and reduce cost.

7. eFax

With eFax companies can send and receive faxes from anywhere by simply using their computer, tablet or smartphone. They are the world’s no1 online fax service that allows you to send a fax from any internet-enabled device. Nearly half of the Fortune 500 companies along with a number of small and medium-sized businesses make use of their solution to send and receive faxes easily.

The animated business overview video example focuses on how eFax on the cloud can help save time, costs and improve security when sending documents.

8. Telstra

Telstra is Australia’s leading provider of mobile phones, mobile devices, home phones, and broadband internet. Telstra has a long history in Australia, and in February 2011 they announced the formation of Telstra Digital under the leadership of Gerd Schenkel. Their initial purpose was to improve the use of digital channels for customer service. But in July 2012, Telstra Digital launched a smartphone and Facebook app for customers to manage their Telstra accounts.

This animated business overview video illustrates how Telstra’s digital journey has evolved over the years.

9. Udemy is an online learning platform that offers over 100000 courses and enrolls over 24 million students. The platform features over 80,000+ video courses taught by expert instructors. People can discover courses from coding and data science to marketing, Photoshop, yoga, and much more. Those who which to advance their skills or careers, explore new hobbies or simply learn something new, can sign up on Udemy.

The animated business overview video example uses captivating and eye-catching motion graphics to illustrate the services Udemy has to offer.

Take Actions

These videos have proved to be an effective tool for brands to explain and educate their audience on what their company has to offer with utmost effectiveness, driving audiences to try out their product, service or solution instantly.

You can too drive your target customers to try out your product by giving them the opportunity to take an educated decision.  It can all be done with a simple explainer video that narrates your brand story, demonstrates how your product/solution can assist your customers for the better, and inspire the audience to align with the call to action.

At What a Story our team of professional writers, designers and animators will help you create such high-quality explainer videos that can help you generate more leads, boost sales, pitch to investors and create a unique brand value.

Over the years we have successfully delivered hundreds of videos for startups and well as enterprise-level companies like Kellogg’s, Cannon, Standard Chartered Bank, NBD Bank, Uber, ICRISAT and many more.

We can help you create videos for:

  • Brand Overview
  • Explaining Services & Solutions
  • Product Demos
  • Showcasing USP
  • Campaign videos
  • Data Visualization
  • Infographics
  • Whiteboard animation
  • Pricing Videos
  • Product Launch

If you are looking to create an explainer video or learn more about how explainer videos can add value to your business reach out to us, we will provide you with a free video strategy that will help you understand your ROI and convince your stakeholders of the effective impact and returns of explainer videos.

Don’t forget to share this post!

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Our Awards & News

Jan 29, 2020

Everest Base Camp - Video Partnership with What a Story

It’s not the mountain we conquer, but ourselves. We wave our flag on Base Camp of Mount Everest.

We would like to extend warm and sincere thanks to all the members of the team who successfully participated in this extraordinary and remarkable event. We heartily thanks to Praveen Agarwal , Satyarup Siddhanta and all other beloved travelers who unfurl our flag on top of the world.

Jan 29, 2020

Goodfirms Listed our company as one of the top animation production companies of 2019 !!

Why don't you get this Free Ebook before you leave?

The year 2020 is all so much about Video Marketing but you cannot just create something arbitrary. Your video needs to focus on the right content, cater to the right segment of the audience and evoke the right response. All in all, your video needs to tell the right story to the right people.