In this article, we will help you make the right decision to choose between live action vs animation videos for your next marketing strategy.
Hello there!
We see that you have made the holy choice. The choice to produce videos for your business. Did you know, there are different video styles?
And some styles might suit your business more (a better style means more $$$).
So, wondering which video style would suit your business?
- Live action
- Animation
- Or a bit of both?
Here, we have listed up the pros and cons of each of them..
Live action Vs Animation Videos – Pros & Cons
Live action: Pros
(Live action means a video production style that has real-life shots)
1. More Humane
Live action videos have real people playing emotional roles. They’re more relatable, and they appeal to the imagination.
See the example below:
This is a live action commercial of the game ‘Clash of Clans.’ And all characters have real human faces.
You’d find this much more appealing than the cartoon commercials, especially if you’ve played the game.
2. Show real footage of your product
If you want to sell an item that plays on people’s senses, like earphones, for example.
You would like to show them what the product looks like and how it would it be like to use in real-life scenarios.
Live video is a popular choice in most types of product videos
3. Quicker to make
With all objects available to be filmed, live-action videos are usually quicker to make. It takes much less time than animated videos.
In animations, each scene has to be carefully designed and layered. This isn’t the case for live videos.
Live Action: Cons
1. It could be expensive
If your video is shot a classy location, you’ll probably have to pay. If your video has actors and actresses, they’ll have to be paid too. And then there are the cameramen and the editors and the equipment.
2. Difficult to edit
It is almost impossible to edit a live shot. So it will just have to be reshot. That’s why there are so many ‘takes’ in movies. So they can get the perfect footage, with perfect expressions, perfect sentences, and perfect background.
3. Restrictions
You can’t make dragons, shooting stars or airplane crashes in live videos.
You have to make do with the stuntmen that you have.
Animation: Pros
(Animation means: Anything illustrated, sketched or 3D modeled then tweaked with software to make it seem lifelike. In animations, frame by frame illustrations give the illusion of movement)
1. Limitless
Your imagination is the only limit here.
Want a dragon breathing fire? Done.
A gorilla the size of buildings? Done.
Animated videos can be funny, sad, informative, and more.
2. Easy to edit
Your animation has been made a frame by frame. So you can go back, even after the video is done, to change the color, content or scenery of a frame whenever you want.
3. Convey concepts
You want to show the in’s and out’s of your product?
How exactly your app works and which button leads where?
Animated videos can explain all the concepts you want to clarify to your viewers in a clear, uncluttered way.
In the 21st century, there’s been a tide towards animated explainer videos in order to creatively showcase brands.
Animation: Cons
1. Longer production time
Since each frame is illustrated, drawn, sketched, or modeled, animation requires a great deal of production time.
Since each frame is illustrated, drawn, sketched, or modeled, animation requires a great deal of production time.
Time to choose
So now it’s time to make the choice. Which one should you opt for?
Unfortunately, there’s no right choice.
We suggest that you make the choice based on the following question.
- What type of business do you have?
- What is your budget?
- What audience does your brand have?
- What do you aim to achieve?
But whatever you choose…
WhataStory is not just one of the best animation video companies in India. We’re involved in 4 broad ranges of video production. Explainer Videos, Product Demos, TVC/Promo Videos and Corporate videos.
We can hook you up product introduction videos, animated explainer videos and more!
Don’t believe us? Just take a look at our high profile customers.
